Scion

Founded by Toyota in 2003 as an attempt to capture a new generation of car buyers, Scion’s bold lineup impresses with affordable prices, great value, and styling that is inspired by urban life. Scion stands apart from the crowd further with a simplified purchase process that includes no-haggle prices and plenty of factory-approved options for customization.

Each model in the Scion lineup is a standout in one way or another. The sporty Scion tC coupe features a standard panoramic moonroof and a peppy engine. The iconic Scion xB was the first of a wave of boxy cars and continues to impress with a roomy interior that belies its small footprint. The Scion xD offers fresh styling draped over a practical hatchback body. And the impish, city-focused Scion iQ delights as one of the smallest vehicles ever brought to the US market.

The brand is known almost as much for clever advertising as it is for its cars. Scion was a pioneer in guerilla marketing, sponsoring small lifestyle events and art installations rather than buying traditional print ads or television commercials.

The company is based in Torrance, California.